Visual what? Although visual storytelling may sound like a confusing concept, the idea is simple: a story told primarily through the use of visual media. It might involve video, photography, illustration, or animation, and can be enhanced with graphics, music, voice, and other audio. Moonwake specializes in creating videos, but also creates other types of content.
The power of video content on social media. Video dominates social media and therefore should be your key priority when it comes to content marketing. We won’t bore you with recent research and statistics to prove this statement, but try scrolling through any social media feed and see for yourself.
A video is a video, right? No, it’s not. In this digital era, we are flooded with information. Technology increases the speed of communication, and therefore changes the way people interact with the media, information and your message. In order to attract attention in this information overload, you need to make sure your content is worth watching and sharing. Not only do we enforce this through visual storytelling, but we also use it as a tool to strengthen one’s memory. How? It is easier for our brains to store information when it is told in the form of a story. It’s the same principle when you come up with a mnemonic to remember something.
YOU EXPERIENCED THE STORY, WE CREATE EXPERIENCE.
Why video?
Reach new audiences
Uniquely effective in building trust
Show the substance behind your marketing
Usage of video on social media provides powerful data an actionable insights
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